The Barbers

Generating In-Store Customers with Locally Targeted Social Advertising

Success Story

The Northwest's largest barber shop partnered with SCOPO to reach their local audience and drive more in-store customers, gaining 134 new customers in just 30 days.


offer claims


offers redeemed


new customers

Their Story

"Where Guys Go For Great Cuts"

With more than 30 locations in the Portland metro area, The Barbers has quickly grown into the region's largest barber shop brand, seeking to bring back the old-fashioned barbershop experience with innovative updates in a comfortable and entertaining environment.


Generating More In-Store Customers

The Barbers wanted a way to effectively and efficiently reach local customers near a target location in order to drive more in-store foot traffic and earn new customers


Locally targeted offer delivery with social ads

We delivered locally targeted Facebook and Instagram campaigns to prospective customers living within a 3-mile radius of the target location.

That local audience was then further segmented into The Barber's three core customer groups - adult men, seniors, and parents (for kids cuts), allowing us to tailor the creative and copy of the ads to each segment segment, resulting in a higher level of relevance and engagement.

The campaigns featured a promotional offer to encourage visits to The Barbers during the promotional period. The offers were delivered via an automated Facebook Messenger bot, and featured coupon codes integrated with The Barber's in-store POS system to allow for the tracking of in-store redemptions.


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Their Success

The Barbers Exceeded Their Growth Goals

The campaigns saw immediate success, generating more than 500 offer claims in the first two weeks. By claiming the offer, users were subscribed to The Barber's Facebook Messenger account, where we were able to deliver a sequence of offer redemption reminders - resulting in an outstanding 55% in-store redemption rate.

  • 523 offers claimed
  • 285 offers redeemed
  • 134 new customers

Solutions Used


Facebook Advertising

Targeted and efficient advertising on the world's largest social network


Instagram Advertising

Reach a younger demographic on the fastest-growing and most-engaged social network


Messenger Marketing

Automated messenger bots that provide customer service and deliver offers 24/7

"With SCOPO's help we were able to drive over 130 new clients through our doors with efficiency and precision while keeping our marketing costs low. I highly recommend SCOPO to any business looking to drive revenue."
Mark Spiegelberg
Business Development Manager, The Barbers

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