The Barbers
Generating In-Store Customers with Locally Targeted Social Advertising
Success Story
The Northwest's largest barber shop partnered with SCOPO to reach their local audience and drive more in-store customers, gaining 134 new customers in just 30 days.
523
offer claims
285
offers redeemed
134
new customers
Their Story
"Where Guys Go For Great Cuts"
With more than 30 locations in the Portland metro area, The Barbers has quickly grown into the region's largest barber shop brand, seeking to bring back the old-fashioned barbershop experience with innovative updates in a comfortable and entertaining environment.
THEIR GOAL
Generating More In-Store Customers
The Barbers wanted a way to effectively and efficiently reach local customers near a target location in order to drive more in-store foot traffic and earn new customers
THEIR SOLUTION
Locally targeted offer delivery with social ads
We delivered locally targeted Facebook and Instagram campaigns to prospective customers living within a 3-mile radius of the target location.
That local audience was then further segmented into The Barber's three core customer groups - adult men, seniors, and parents (for kids cuts), allowing us to tailor the creative and copy of the ads to each segment segment, resulting in a higher level of relevance and engagement.
The campaigns featured a promotional offer to encourage visits to The Barbers during the promotional period. The offers were delivered via an automated Facebook Messenger bot, and featured coupon codes integrated with The Barber's in-store POS system to allow for the tracking of in-store redemptions.
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Their Success
The Barbers Exceeded Their Growth Goals
The campaigns saw immediate success, generating more than 500 offer claims in the first two weeks. By claiming the offer, users were subscribed to The Barber's Facebook Messenger account, where we were able to deliver a sequence of offer redemption reminders - resulting in an outstanding 55% in-store redemption rate.
- 523 offers claimed
- 285 offers redeemed
- 134 new customers
Solutions Used
Facebook Advertising
Targeted and efficient advertising on the world's largest social network
Instagram Advertising
Reach a younger demographic on the fastest-growing and most-engaged social network
Messenger Marketing
Automated messenger bots that provide customer service and deliver offers 24/7
"With SCOPO's help we were able to drive over 130 new clients through our doors with efficiency and precision while keeping our marketing costs low. I highly recommend SCOPO to any business looking to drive revenue."
Mark Spiegelberg
Business Development Manager, The Barbers
